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Qlance connects companies with top talent from European business schools for project-based consulting and practical projects. The focus of this build was a clear information architecture and a flow that makes the offer, audiences, and next steps instantly understandable — with a clean path to contact.
- Information architecture and copy structured so the offer and audiences land immediately
- Conversion flow: clear CTAs, trust layer, reduced friction
- SEO and performance basics implemented: semantic markup, structure, stable layouts
- Goal
- Translate a complex offering into a clear, scannable website — built for trust, understanding, and a smooth inquiry flow.
- Approach
- A modular, section-based structure with consistent UI patterns. Content is ordered so users quickly understand: what Qlance is, who it’s for, how it works, and what to do next.
- Highlights
- Clear guidance for multiple audiences (companies / talent)
- Reusable patterns for trust, process, and CTAs
- Solid foundation for SEO and performance (clarity over noise)
- My role
- Concept and structure, copy flow, UI implementation, frontend development, technical SEO basics.
- Stack
- React
- JavaScript
- CSS
